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The Importance of a Marketing Content Planner

Content planners are accountable for creating a vision of content creation publishing, distribution and publication. They are also accountable for evaluating and tracking the effectiveness of strategies.

This type of content informs the audience about the company's products and services. It also helps the audience resolve issues and meet their needs.

A marketing content planner is a spreadsheet or it could be a third-party software. The difference is how you utilize it.

1. Determine Your Goals

The famous quote, usually attributable to Benjamin Franklin although perhaps never said by him, is true: "If you fail to plan, you are planning to fail." Moving from a strategic plan to an efficient content marketing engine requires a structured workflow, efficiencies in workflow and clear communication.

One of the most crucial actions in this process is identifying your goals. Start with the high-level business goals or the SMART framework to make them more specific and attainable. It's also a good time to review your existing goals for content to ensure they're still in the context of your current strategy.

Being aware of your goals will enable you to monitor how each piece of content performs. This will help you identify the areas that are working and what needs improvement which will allow you to make necessary adjustments and improve your overall performance. This will ultimately ensure that you are reaching your overall goals and delivering quality content to your viewers.

2. Identify Your Audience

It is crucial to know who your target audience is to develop content that is relevant, informative and efficient. This can be accomplished through conducting research to discover the characteristics of your ideal customer personas. This can be accomplished through surveys, data analysis and other methods of collecting data about your customers.

By analyzing the findings of this research You can then determine the types of content that will be most effective for your company. This can include everything from blog posts and social media posts to webinars and podcasts. Once you've decided the most effective formats, you can start creating your strategy for content.

A tool for planning content can help you keep on top of marketing goals and ensure the appropriate people are working on the right projects. It can also boost productivity by allowing teams to remain focused on what's important and staying clear of distractions. CopyPress offers a free Content Analysis Report that you can utilize today.

3. Identify Your Ideal Platforms

It's important to tailor your digital content to the platform you prefer. Instagram users are searching for visually appealing content, while TikTok users love short and trendy videos. Conducting some market research will help you identify your target audience and their preferred platforms.

A well-designed marketing content planner will account for all the steps required to turn your ideas into an actual asset. It will provide you with the framework you need to meet your goals and ensure everyone in your team is in agreement.

A tool for planning content such as Monday and Kapost can aid in this by allowing you to create, assign tasks and collaborate with others, and monitor progress on a single dashboard. There are more advanced tools, like Wrike, which offer drop-down menus that include tables with actionable items such as a message board and an overall project timeline. Both of them offer the free version as well as more comprehensive subscriptions in case your team requires more advanced features.

4. Identify Your Content Types

A content planner is a great tool for anyone, no matter if you're an individual influencer or a team of marketers in a large company. It helps to keep you organized and ensures everyone is on the right place. It's an excellent tool for managing content for projects with a longer lead time, such as quarterly or annual campaigns.

A good content planner will help you identify which kinds of content to create and how to implement them. This includes determining the format of your content, for instance podcasts, blog posts, infographics case studies, as well as social media releases. This should include a schedule of the date these pieces will be created and published.

You should also keep track of the metrics that relate to your content marketing goals, such as engagement and traffic. This will enable you to examine your results and make changes. Ahrefs is a fantastic tool to help you determine what is working and what isn't. It also gives you insights on your competition's performance.

5. Identify Your Content objectives

If you have clear goals for your content, it can help your team remain on track to reach their goals. If it's increasing traffic to SEO by updating blog articles or enhancing customer retention through organizing webinars, having clear goals will assist you in achieving your goals for content marketing.

A good content marketing b2b planner can help you define your objectives by creating an organized workflow and allowing collaboration. It can also incorporate tools such as images-generation software and instructions for text-to-image, or social management apps to simplify the process.

In addition to setting goals and establishing an expected workflow, a content planner can also help you identify your key performance indicators (KPIs). This will allow you to monitor your content's effectiveness and make changes to improve your marketing campaign. Bounce rate, website traffic, and social media shares are examples of metrics that can be measured. These metrics should be monitored throughout the content's lifecycle, including production and publication.

6. Identify Your Resources

A well-thought-out content marketing strategy strategy is useless without the resources to implement it. While planning, make sure that you have the budget to accomplish all the tasks you've laid out. This could include team or salary payments production costs, web space and marketing strategies.

Once you have the budget in place, you can begin assigning responsibilities to each job. For example, you might be able to assign keyword research and copywriting, editing and design to various members of your team. Alternatively, Sprout can be used to automate the process of scheduling content across different platforms.

Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages and Google Business Profiles, all on one platform. Sprout's tools for scheduling include an image library that streamlines managing assets and reduces time during the process of creating.

7. Find your Key Performance Indicators

It's important to ensure that your marketing efforts are worthwhile if you're going spend lots of time writing content. Finding and tracking the appropriate key performance indicators can aid in assessing the effectiveness of your content and improve your results over time.

For example, a common KPI for content marketers is the number of return customers. This measure can be used to gauge the effectiveness of your content at converting customers, and it can be used to pinpoint any areas that could be improved for future campaigns.

Additionally, it's important to identify the types of content you'd like create based on your goals and audience. This could include blog posts videos, infographics, or posts on social media. Once you've identified the various types of content, it's crucial to devise a plan that includes the frequency and distribution methods for each. This will ensure that the right people are seeing your content at the appropriate time.

8. Find Your Methods of Tracking

A marketing content plan is a useful tool for any company looking to improve its marketing efforts. It can help you keep the track of your goals, audience and resources, while allowing you to assess how effective your strategy has been over time.

A social media calendar will help you plan your content and ensure it is released regularly. You can also prepare for holidays and events that could affect your audience.

A keyword content plan is a fantastic method to improve your SEO strategies. It will help you determine the best keywords for your content, which will improve your search engine ranking and visibility. It also helps to measure the effectiveness of keyword strategy for content over time.

9. Determine Your Measurements

Regardless of whether you choose to organize your content according to keywords or themes, your marketing plan will identify the most important metrics for each piece. This will allow you to assess the effectiveness of your content and continue to improve it. A cloud-based marketing planner, such as Optimizely CMP can also help team members to collaborate and produce reports that are useful to make future content making decisions.