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Then there’s owned media. As the title suggests, that is media wholly owned by the campaign’s business. It’s beneath your organization’s direct control and can thus be used at no cost aside from the labor required to create and populate it. This could include business websites and blogs but will also be YouTube channels, podcasts, photographs, and anything else your company owns. Lastly, there’s earned media. This is something created outside the organization that you’re able to leverage for advertising functions. Earned media can include user-generated content material, testimonials, customer critiques, awards you’ve received, news mentions, and other mentions of your brand or firm. We built each aspect mission utilizing software program like Figma, Webflow, Notion, Stripe, and Slack which allowed us to iterate rapidly. However each time we arrange a new app, we spent probably the most time writing the advertising copy. It was a brilliant frustrating expertise