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Semrush’s Site Audit tool can be configured to access and analyze password-protected areas of your website. This allows it to identify SEO issues that may be present in those restricted sections. To audit private/password-protected areas, you can enter your login credentials in the "Crawling with your credentials" option under the Site Audit settings. This allows the Semrush crawler to bypass restrictions and access those protected pages, so the audit can check for issues like blocked resources, noindex tags, and more. Semrush’s Keyword Tracking feature can monitor the performance of keywords associated with your restricted content. This helps ensure those keywords are ranking as expected, even for the protected pages. The Site Audit can also be configured to crawl your sitemap directly, rather than just following links from the homepage. This ensures the audit covers the most important pages - any restricted content indexed in the sitemap. Semrush provides tools to both access and analyze restricted content, as well as track the keyword performance of that protected material - optimize the SEO of your entire website. Ensure that your robots.txt file is not blocking important content unintentionally. Use it to control access appropriately. Use the noindex meta tag on pages that you don’t want to appear in search engine results. This is especially useful for login pages or exclusive content.

Simple and descriptive URLs help Google contextualize your page. While URLs serve as a minor Google ranking factor, they help crawlers and users understand what your page and website are about, which is why concise, to-the-point URLs are a smart way to go. An easy-to-read URL sends positive signals to Google’s crawlers. If you create a long, wordy URL, you make the lives of users (and the jobs of crawlers) difficult. A recent study by Ahrefs also confirms that shorter, not longer URLs, generally perform better in search results. For the best results, keep to 50 to 60 characters for your URLs. Public WhoIs can help keep your site in good standing. And although it hasn’t been addressed since Pubcon 2006, a Google team member said private WhoIs isn’t necessarily bad, but it can raise some eyebrows in conjunction with other negative factors. When looking at SEO ranking factors, it’s also worth considering the impact of a penalized WhoIs owner.

These metrics are used by Google for ranking. So, improving your website's page speed, and optimizing for these core web vitals can boost your search engine rankings. 5. CRAWL BUDGET Search engine bots regularly scan websites to index their content, and see how relevant they are to search queries. If your website is slow, these bots may spend more time scanning your site, leading to a reduced crawl budget. This means search engines might not be able to find and index all your pages efficiently. Speeding up your site can make sure that search engine bots can scan more pages within your crawl budget. Want to make your business website faster? 1. OPTIMIZE YOUR IMAGES Large images can really slow your website down. To make them load faster without losing quality, try resizing them and removing any extra metadata. You can also use tools like ImageOptim or plugins like WP Smush to compress them.

This is the first thing you will see when you land on Google Trends. There are lots of ways in which you can use Chat GPT to help you grow your business - including keyword research. More specifically, it can be used to find topics, long-tail keywords and questions, to help create keyword plans and content strategies. You simply have to know what sort of prompt to input in order for the tool to provide you with the information that you need. For example, we might enter ‘generate 100 keywords for ‘sheds’ for general keyword ideas, or ‘generate 10 long-tail keywords for sheds’, to be a bit more targeted. Be as specific as possible when creating your prompts, as the more specific you are, the more accurate the results will be. Chat GPT is also a useful tool, as it can provide connected words and search terms that otherwise may have been overlooked.

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