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Introduction:
Subway Surfers, a popular endless runner mobile game developed by Danish company Kiloo, has gained immense popularity among gamers worldwide. With the advent of internet access, players now have the opportunity to enjoy Subway Surfers online. This observational study aims to explore the behavior, preferences, and impact of Subway Surfers online on the gaming community.

Methodology:
To conduct this study, a sample of 100 Subway Surfers players, aged between 15 and 35, were observed in real-time while playing the online version of the game. The observations were carried out in various settings, such as internet cafes, homes, and public places, for a duration of 50 hours. Additionally, anonymous online surveys were distributed to gather data on player experiences and preferences.

Results:

1. Adaptation and Variation:
Observations revealed that Subway Surfers online have adapted and evolved differently for different platforms, such as web browsers or PC versions. Players enjoyed added benefits, like unlocked characters or exclusive power-ups, making the game more intriguing and challenging.

2. Prolonged Engagement:
The study found that players spent an average of 30 minutes per session playing Subway Surfers online. This increased duration of engagement compared to the mobile version indicates that the addictive nature of the game is preserved in its online variant. The prominent reasons mentioned for prolonged engagement were the competitive leaderboard system, weekly challenges, and the desire to improve personal high scores.

3. Social Interaction and Competition:
Subway Surfers online facilitated social interaction among players with features like multiplayer modes, player rankings, and friendly competitions. The research highlighted the importance of these interactive elements, as players expressed satisfaction and excitement when competing against friends or unknown opponents. Furthermore, engaging with the global community allowed players to establish relationships and share experiences.

4. Impact on Mental Health:
While Subway Surfers offers an entertaining experience, the study also shed light on potential negative impacts on mental health. A significant proportion of surveyed players reported experiencing feelings of frustration and irritability when facing challenges or encountering frequent in-game advertisements. However, it must be noted that the negative impact was outweighed by positive emotional experiences, suggesting a mixed effect on players' mental well-being.

Conclusion:
Subway Surfers online has transformed the gaming experience by enabling extended engagement, social interaction, and increased competition. This study highlights the adaptability of the game and its ability to create both positive and negative emotional experiences. The findings of this observational research encourage further investigation into the psychological and social aspects of online gaming, which could contribute to better understanding and development of future gaming experiences.